Employment Opportunity: Social Media/Digital Strategist and Planner | Oceana
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Social Media/Digital Strategist and Planner

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and bio-diverse oceans by winning science-based policies in countries that control one third of the world’s wild fish catch. With over 100 victories that stop overfishing, habitat destruction, pollution and killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that one billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit www.oceana.org and ph.oceana.org to learn more.

 

SCOPE OF WORK:

  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all of Oceana campaigns worldwide
  • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
  • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
  • Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks
  • Develop and implement well informed, cross-platform social media and digital marketing strategies/plans and support management to make informed decisions regarding digital strategy
  • Create compelling social media content for digital platforms and systematically grow Oceana’s digital community and strengthen and deepen the engagement of our audience across all platforms
  • Coordinate the creation of engaging video content which performs well on various social media channels
  • Regularly come up with ideas for engaging social media content and campaigns, working with relevant colleagues to assess relevance and feasibility.
  • Work closely with the Communications Director on the effective marketing and seeding of video content
  • Monitor and moderate social media channels, flagging risk and opportunities to deepen engagement
  • Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with supporters of Oceana
  • Keep track of efforts and activities of other Oceana offices worldwide
  • Identify tools and work with consultants help measure and report on social media efforts
  • Coordinate social media projects and campaigns as required, working closely with relevant communications colleagues, other teams, and offices worldwide to develop joint digital initiatives
  • Liaise and work with graphic designers and agencies as needed, to produce visuals, infographics and apps for digital campaigns
  • Support other teams in HQ as needed and develop guidance documents and lead trainings when required
  • Participate in and represent the team at relevant conferences and events
  • Upload social materials as needed to internal content shared drives
  • Create social content, moderation of social media platforms and videos on YouTube on a daily basis.
  • Active participation in campaign, communications planning, capacity building and social media strategy
  • Upload social materials as needed to internal content shared drives

 

SKILLS AND KNOWLEDGE REQUIRED:

  • Experience in developing, implementing and optimizing advance social media marketing tactics and strategies
  • Adept at using a wide range of social media platforms including YouTube, Facebook, Twitter, Google+,Instagram, LinkedIn, Tumbler, Pinterest
  • Experience with blogging and knowledge of best practices
  • Experience with social media monitoring technology and use of social media measurement and listening tools such as Radian6, Gorkana, Social Bakers, Crowdbooster
  • Experience in reporting on quantitative and qualitative analytics
  • Proven ability to present and communicate new projects to a varied audience
  • Proven ability to manage multiple priorities within specified timeframes
  • Proven skills in communication, networking, strategic thinking, advocacy, negotiation, and ability to relate to a young audience.
  • Strong awareness of social media communication behaviors.
  • Consistently achieves high-level results, managing and delivering projects on-time.
  • Above average skills using Microsoft Word, Excel, PowerPoint, and Outlook.
  • Above average skills using Adobe Design Suite, Photoshop, InDesign, Illustrator, Dreamweaver, Flash
  • Strong understanding of HTML and CSS.
  • Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems.

 

QUALIFICATIONS:

  • BS/BA degree in communications, journalism, marketing or related field 2 or more years’ experience with social media in a professional capacity (executing/managing a company’s social media efforts)preferred

 

To Apply: Please send your resume and cover letter to ralvarez@oceana.org