Communications Director, U.S. Campaigns
Fort Lauderdale, FL
Dustin Cranor brings an array of public relations and communications experience to Oceana. His expertise in media relations and strategic communications has assisted a wide variety of corporations, associations and non-profit organizations.
Cranor joined Oceana as communications manager in July 2007. Since then, he has spearheaded the PR efforts for a number of Oceana’s campaigns, including its global effort to stop overfishing subsidies. Today, Cranor oversees all communications for Oceana’s North American campaigns such as climate and energy, seafood fraud, fisheries subsidies and responsible fishing, which includes sharks, corals and sea turtles.
In addition to securing media attention for these campaigns, he orchestrates events around the globe and provides media training and support for Oceana spokespeople, including senior staff, scientists and celebrity advocates such as Ted Danson. Cranor also manages several of Oceana’s partnerships with key groups like Discovery Channel’s Shark Week.
Cranor was recognized for his conservation efforts in May 2008, when he was profiled as one of the nation’s top environmental "movers and shakers" in The Advocate's inaugural "Green" issue at age 25. Prior to joining Oceana, Cranor was a senior account executive at TheWadeGroup, Inc., a boutique public affairs firm. While there, he played an instrumental role in the growth and success of the firm, while also developing effective communications campaigns and collateral materials surrounding outreach efforts for numerous clients, including Oceana, the American Gaming Association, The National Center for Responsible Gaming and Reed Exhibitions.
Before moving to Washington, D.C., Cranor was a financial sales representative at Arvest Bank in Fayetteville, Ark. Cranor graduated from the University of Arkansas in 2005, where he received a dual-degree in political science and communications. While attending the University, he participated on the intercollegiate debate team. Cranor grew up in Bartlett, Kan., and was very active in 4-H since age seven. He also was the Kansas state president of SkillsUSA VICA.