Juliet knew what she was talking about when she uttered the famous line, "that which we call a rose by any other name would smell as sweet." But the question remains "would it taste as good?"
Probably not, according to the savvy marketers in the seafood industry. Let's test the theory. Which of these two sounds more appealing: Patagonian toothfish or Chilean sea bass? As you've probably guessed, they're the same fish. It's not uncommon to rename a fish to increase their appeal to diners.
Let's try another one. Which would you order off your dinner menu: orange roughy or slimeheads? Ah, another trick question. Yes, they are the same fish, but believe it or not this fish is even more overfished than Chilean sea bass, so you really shouldn't be ordering it at all.
Could the answer to our fisheries crisis lie in some creative nomenclature? A "truth in advertising" law for fish names? That could be much easier than getting the government to actually enforce sustainable fishing laws.
In the meantime, I think we should do something about the poor folks living in Scaggsville, Maryland.
- Sharks and Rays Gain International Protection under CITES Listing Posted Sun, September 14, 2014
- Photos: Oceana Launches Expedition to El Hierro Island and Atlantic Seamounts Posted Thu, September 18, 2014
- High Level of Seafood Fraud Found in Denmark Posted Sat, September 20, 2014
- Ocean Roundup: Shark-Eating Dinosaur Fossils Discovered, Germany Paving Way for Cheaper Wind Energy, and More Posted Mon, September 15, 2014
- Oceana Magazine: Arctic Assets Posted Thu, September 18, 2014