Juliet knew what she was talking about when she uttered the famous line, "that which we call a rose by any other name would smell as sweet." But the question remains "would it taste as good?"
Probably not, according to the savvy marketers in the seafood industry. Let's test the theory. Which of these two sounds more appealing: Patagonian toothfish or Chilean sea bass? As you've probably guessed, they're the same fish. It's not uncommon to rename a fish to increase their appeal to diners.
Let's try another one. Which would you order off your dinner menu: orange roughy or slimeheads? Ah, another trick question. Yes, they are the same fish, but believe it or not this fish is even more overfished than Chilean sea bass, so you really shouldn't be ordering it at all.
Could the answer to our fisheries crisis lie in some creative nomenclature? A "truth in advertising" law for fish names? That could be much easier than getting the government to actually enforce sustainable fishing laws.
In the meantime, I think we should do something about the poor folks living in Scaggsville, Maryland.
- Ocean News: Green Sea Turtle Makes Longest Migration Ever Recorded, Small Oil Spill Found off of Italy, and More Posted Mon, July 21, 2014
- Oceana Urges Stakeholders to Rebuild Chile's Fisheries at International Seminar Posted Tue, July 15, 2014
- North Atlantic Great White Sharks are Rebounding, but that’s Not the Case for All Species Posted Mon, July 21, 2014
- Ocean News: New Maps Reveal Extent of Ocean Plastic, Florida Keys Launches Turtle Cam, and More Posted Wed, July 16, 2014
- Video: Oceana Exposes Illegal Drift Gillnet Use in Italy Posted Mon, July 21, 2014