One of the things I have found frustrating about ocean conservation is that most people don't think twice about the fish on their plate. Take canned tuna. Much like ground beef, it's comprised of many tuna fish mixed together, potentially from locations across the globe. It mystifies the meat and makes it very difficult for people to imagine that it ever came from a real fish in a real ecosystem.
That's why I was excited to see a pilot program called Pacific Fish Trax in Oregon that could end the mystery of where your fish comes from. Just swipe a barcode at the grocery store, and you can watch a video of the fisherman who caught your tuna and see a map of the spot where the fish was snagged.
It all sounds pretty cool, and I hope the pilot program is a huge success. Among revelations that even fancy restaurants aren't selling the fish they claim they're selling, a little transparency could be a great thing.
- Photos: A Look at Some of the Ocean’s Most Beautiful Tentacles Posted Thu, July 24, 2014
- Ocean News: Green Sea Turtle Makes Longest Migration Ever Recorded, Small Oil Spill Found off of Italy, and More Posted Mon, July 21, 2014
- Ocean News: Blue Whale “Hot Spots” Linked with Busy Shipping Lanes, Massachusetts Bans Shark Fin Trade, and More Posted Fri, July 25, 2014
- North Atlantic Great White Sharks are Rebounding, but that’s Not the Case for All Species Posted Mon, July 21, 2014
- Massachusetts Takes a Step Forward For Sharks Posted Fri, July 25, 2014