The Beacon

Blog Tags: Marketing

Loblaw's Displays Empty Fish Trays

Loblaw Companies, Canada’s largest food distributor, is making a splash for sustainable seafood.

In a bold marketing move, Loblaw’s has begun displaying empty fish trays at seafood counters where at-risk fish were once displayed. (Pictured here.)

The public awareness campaign is part of the company’s efforts to source 100 percent of seafood sold in its stores from sustainable sources by the end of 2013.

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