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"Snuffy the Seal": Offensive or Effective?

Whether this was your first or fiftieth time watching the Discovery Channel’s viral Shark Week ad, “Snuffy the Seal,” the video is sure to have caught your attention. The ad has been called “polarizing,” “controversial,” and even “horrifying.” Loved or hated, there’s no doubt that the video is effective – mere minutes after the promo aired, “Snuffy the Seal,” was a trending topic on Twitter, and dozens of news articles have been written in the days since its release on the ad’s effectiveness and shock value.


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