When talking about whales and culture, I typically think of the role these marine mammals play in island societies, a la Whale Rider and the Maori of New Zealand. But recent research on whales and dolphins show that whales can be the same species, genetically similar, and even occupy the same habitat yet individual pods behave and interact with each other very differently. It is almost as if within species of whales there are different cultures. While it has been known for decades that whales have different vocalization patterns, the type of generational research performed in labs on smaller animals like primates and birds is just starting to happen for these larger marine animals and indications of “personhood” behaviors are beginning to emerge. Scientists have shown that certain primates are self aware, have feelings, and high-level cognitive powers and according to new research, whales and dolphins do too.