Have you eaten any seafood yet this summer? If the answer is yes, do you know where it came from?
We recently launched a new campaign to combat seafood fraud, a practice that often misleads consumers about the seafood they purchase in order to increase profits. Recent studies have shown that seafood may be mislabeled as often as 25 to 70 percent of the time for fish such as red snapper and wild salmon. Fish fraud not only hurts our wallets, but marine conservation and human health as well.
But don’t just take my word for it. In a few short weeks, you’ll have the chance to test your own seafood IQ at our second major East Coast event, Oceana’s 2011 Hamptons Splash party, which takes place July 30th at a private beachfront estate in Southampton, New York. Test your seafood savvy with a blind taste test and a seafood pop quiz. You might be surprised how easy it is to be duped.
After you’re done tasting, sit back and listen as Oceana board member Ted Danson reads from his new book “Oceana: Our Endangered Oceans and What We Can Do to Save Them,” and enjoy musical entertainment provided by the Honey Brothers, featuring Oceana Ambassador Adrian Grenier.
Events like the Hamptons Splash party play a crucial role in our fundraising efforts, enabling us to launch new campaigns like seafood fraud. In short, they help us to continue winning victories on behalf of the oceans.
Even if you are unable to attend, you can still support us by visiting the event’s online auction, hosted by charitybuzz, which features artwork, travel opportunities and more, all benefiting our work. I urge you to visit the auction anytime today through Tuesday, August 2nd.
Best of luck bidding -- and tasting -- and thank you for supporting Oceana and Hamptons Splash.