chilean sea bass

Loblaw's Displays Empty Fish Trays

Posted Thu, Jul 8, 2010 by Emily Fisher to chilean sea bass, loblaw's, marketing, orange roughy, sustainable seafood

Loblaw Companies, Canada’s largest food distributor, is making a splash for sustainable seafood.

In a bold marketing move, Loblaw’s has begun displaying empty fish trays at seafood counters where at-risk fish were once displayed. (Pictured here.)

The public awareness campaign is part of the company’s efforts to source 100 percent of seafood sold in its stores from sustainable sources by the end of 2013.

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