Andy Sharpless is the CEO of Oceana.
Oceana’s new Seafood Fraud campaign kicked off Wednesday with an event at the National Press Club in Washington, D.C. As the Washington Post reported, it wasn’t just a press conference; it was also a seafood pop quiz.
Our campaigners asked audience members to identify skinless fillets of halibut and fluke by sight, and did the same for red snapper vs. hake and for farmed vs. wild salmon. Then they conducted a taste test between tilapia and vermilion snapper.
The result? While a few fish-savvy folks passed the tests, many people couldn’t tell the difference, which is a simple illustration of how easy it is to fool seafood consumers.
That’s one of the key points of our new report, “Bait and Switch,” which explains how consumers are frequently served a completely different fish species than the one they paid for. Seafood may be mislabeled as often as 25 to 70 percent of the time for fish such as red snapper, wild salmon and Atlantic cod, according to recent studies.