technology

Guest Post: Tech Trends in Traceability

Posted Fri, Aug 26, 2011 by Jon Bowermaster to cod, seafood fraud, seafood traceability, sustainable seafood, technology, tilapia

tuna sashimi

Image via istockphoto.com

Guest blogger Jon Bowermaster is a writer and filmmaker. In this post, Jon reports on the latest trends in seafood traceability.

 One of the oldest tricks in the fishmonger’s book is trotting out the notion that the cod, snapper, flounder or mahi mahi that you are about to be served is “fresh today.”

In too many cases that translates as the fish just arrived in the supermarket or restaurant that morning by truck or plane from some distant place. The reality of course is that most likely it was plucked from a farm or raised in nets from the sea many, many weeks before. I once sat in a salmon broker’s office at a fish farm in the south of Chile while she waited for higher prices, as, the fish she was selling were sitting on ice in a 747 on a runway in Santiago, waiting, ultimately for days, to be delivered.

Thanks to some novel and enterprising partnerships between fishermen and chefs around the sea borders of the U.S. - literally from Maine to Alaska - some restaurants and fish sellers are now guaranteeing that the fish on your plate was swimming free just hours before.


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