As you’ve probably heard, Whole Foods Market announced last week that it is partnering with the Monterey Bay Aquarium Seafood Watch program and Blue Ocean Institute to label all the wild-caught seafood in its North American stores according to their sustainability criteria.
A green label means the fish is relatively abundant and the fishing method causes little damage, yellow indicates that some problems exist with abundance or fishing method, and red means the fish is overfished or the fishing method seriously harms other wildlife or natural habitats. The company has also pledged to eliminate all red-list seafood by Earth Day 2013.
I wanted to see this new rating system for myself, so I headed to the nearest Whole Foods store around lunchtime yesterday. In addition to having a mercury warning clearly posted, the seafood counter’s new stoplight-color rating system appeared prominent and easy to understand.