Join January and Help Oceana Save Sharks
You should be scared for sharks, too.
Movies such as "Jaws" have forever branded sharks as fearsome predators. This reputation couldn’t be farther from the truth as most sharks are not dangerous to humans at all. In reality, we should be scared for sharks, and not scared of sharks. Sharks have swum the world’s oceans since before the dinosaur era. They inhabit almost every ocean on Earth and are vital to the health of our planet.
Sharks are apex predators, meaning they are at the very top of the marine food web. Unfortunately, sharks are slow growing and have very few offspring, making them extremely vulnerable to overfishing.
Each year, humans kill more than 100 million sharks worldwide. Most sharks are killed for just their fins, which are used to make shark fin soup. Unable to rebound from overfishing, some shark populations have declined by 99 percent.
January Jones Dives with Sharks
Watch the videos from January's dive
About January Jones
January Jones is best known for her role as Betty Draper in the American Movie Channel's critically acclaimed Emmy, Golden Globe and Screen Actors Guild award-winning series "Mad Men." January became the spokesperson for Oceana's campaign to save sharks in early 2009.
January recently traveled with Oceana to the Bahamas, where she participated in shark research at the Bimini Biological Field Station. Oceana also launched a new public service announcement (PSA) campaign to help increase awareness about the threats facing sharks and the need for stronger protections. The PSAs feature January swimming with Caribbean reef sharks and assisting with research on lemon and nurse sharks.
To learn more about January, please click here.
To learn more about January's partnership with Oceana, click here.
Oceana would like to thank the Bimini Biological Field Station for their assistance in making this PSA. (http://www6.miami.edu/sharklab/)