Oceana’s campaign held many grassroots events to convince Royal Caribbean to clean up its act, including the following:
Wall of Pledges, Miami, April 2004
Oceana organizers hand-delivered nearly 10,000 individual pledges to Royal Caribbean CEO Richard Fain from citizens across the country who said they would not cruise with Royal Caribbean Cruise Lines until they cleaned up. This represented the nearly 90,000 pledges we received during our campaign.
Key West Residents Protest Cruise Ships, March 2004
A parade of horn-honking cars rolled down the main drag on the Florida resort island of Key West to protest the arrival of nearly 7,000 cruise passengers. Oceana was there with the campaign mascot.
National Call-in Days, November 12, 2003 and March 10 and 11, 2004
During three Call-In Days, over 500 calls were placed to Royal Caribbean Headquarters from Miami, Chicago, Portland, Maine, New Orleans, Boston and Los Angeles.
Port Canaveral, November 2003
Oceana organized a rally at Port Canaveral, Florida protesting the maiden voyage of Royal Caribbean's newest mega-ship, the Mariner of the Seas. Eighty to 100 Floridians protested the inaugural launch of the Mariner, which was built with outdated and ineffective waste treatment technology instead of an advanced wastewater system.
Seattle, May 2003
As a new cruise terminal opened at Pier 30 in Seattle, Oceana joined with several other environmental organizations in calling on the cruise ship industry to clean up its act and stop dumping in our oceans. The event was covered by the news media, including CNN Headline News and KOMO-TV in Seattle.
In addition, the campaign leafleted Royal Caribbean passengers, held rallies and flew our aerial banner in numerous cities, including Juneau, Alaska; Los Angeles, Orange County, San Diego, Catalina Island and San Francisco, CA; Vancouver, BC; Portland, ME; Chicago, IL; New Orleans, LA; Boston, MA; Miami and Key West, FL; Seattle, WA and New York, NY.