In this new video actor Ted Danson talks about the founding of Oceana a decade ago and its growth in becoming the largest ocean-only conservation group in the world. Now, he says, Oceana's focus is on saving our fisheries.
As he notes, a third of fish caught worldwide are discarded, never making it to the dinner table. It's what is known in the industry as "bycatch" and it accounts for over 16 billion pounds of wasted catch each year. While the majority of the world's fisheries are overexploited, Oceana believes that through science-based quotas, habitat protection and by stemming the outrageous waste of bycatch, the oceans can continue to be a major source of the world's protein as world population approaches 9 billion people by the middle of the century.
"This is no longer about saving fish. It's about feeding the world," he says in the video.
Mr. Danson also offers some sound philosophical advice as well:
"Do not wait until ah, when I've made it I will then give back. Start behaving as if you have made it and start giving back now."
Lucas visited picturesque Yaquina Head, a promontory southwest of Portland known for its views of the gray whale migration route and seabird nesting areas. Here he is on the water:
â€śWe were all inside a landscape that was electrifying and it made you understand why the conservation movement is so profound and important,â€ť Lucas told GQ. â€śThatâ€™s the thing Iâ€™ve learned working with Oceana: If you deplete one little place like the ocean waters off Cascade Headâ€”which is so magnificent and so lush with lifeâ€”that depletion begins this domino effect that rings true across a large area.â€ť
You can read more about Lucasâ€™s journey at the GQ Gentlemenâ€™s Fund. Needless to say, weâ€™re thrilled that he has joined the cause to protect the worldâ€™s oceans.
Josh Lucas appeared in the Oscar-winning â€śA Beautiful Mind," and will also appear in NBCâ€™s forthcoming drama â€śThe Firm.â€ť Catch him as Charles Lindbergh in â€śJ.Edgar,â€ť opposite Leonardo DiCaprio and Judi Dench, in theaters this fall.
Itâ€™s the last day to vote for your favorite finalist to receive this yearâ€™s Ocean Hero award!
All of this yearâ€™s adult and junior finalists are stellar -- if you checked out any of the profiles I wrote on the blog this month Iâ€™m sure you agree. From young shark and sea turtle activists to a sustainable seafood power couple and an ocean trash blogger, all of our finalists deserve plaudits.
Weâ€™ll announce the winners on the fast-approaching World Oceans Day, June 8.
This yearâ€™s winners (one adult and one junior) will each receive a $200 gift card and Raiatea binoculars from West Marine, a $500 gift card from Nautica, and a trip to the World Oceans Day with Nautica and GQ party in Los Angeles on June 8.