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Blog Tags: Perfect Protein

MSN Healthy Living Shares Seafood's Dirty Secrets

(Photo: Oceana / Jenn Hueting)

There’s a lot you don’t know about your seafood. MSN Healthy Living talked with Oceana CEO Andrew Sharpless, co-author of The Perfect Protein, to learn about four of the seafood industry’s dirty secrets. Read this excerpt from MSN to learn the secrets behind your seafood and how your choices can help the oceans.


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CEO Note: The Perfect Protein in the News

Fresh seafood is the key to feeding the world's growing population. (Photo: Oceana)

Oceana’s new book, The Perfect Protein is available for sale at your local book store and online. Authored by myself and Suzannah Evans, with a foreword by Bill Clinton, this book explores the connections between ocean conservation and food security.

The new ideas presented in The Perfect Protein are gathering attention, and I want to share some of the coverage it received in the press and digital media:


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The Perfect Protein: By the Numbers

A few clear steps could provide hundreds of millions of hungry people around the world with a nutritious, protein-rich meal of wild seafood, like this mackerel 

In a recent interview with Coast magazine, Oceana CEO Andy Sharpless discussed his new book, The Perfect Protein. While the phrases “saving our oceans,” and “feeding the world,” may feel nebulous and, frankly, overwhelming, Andy used this interview to break these overwhelming ideas down into clear, straightforward points. 

"So, if you go into McDonald's and you're choosing between a fish filet sandwich and a hamburger, you can make a decision that has a bigger impact on the world, and yourself, than people appreciate," says Sharpless. "If you eat the hamburger, you're eating enough grain to make more than 200 taco shells and you're consuming enough fresh water to fill more than 10,000 glasses. If you eat the fish filet sandwich, you're not." 


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Oceana CEO Andy Sharpless's New Book, The Perfect Protein, Released Today!

The Perfect Protein Trailer from Oceana on Vimeo.

We're thrilled to announce that today is the launch of Oceana CEO Andy Sharpless's new book, The Perfect Protein! As the CEO of Oceana, Andy is dedicated to the protection of our world’s oceans. Over the years, however, he realized that the work Oceana does to save the world’s oceans was not just helping to preserve the oceans’ biodiversity; it was also resulting in more food for people. In other words, it’s a win-win: When we adopt practices that conserve and protect our oceans and the creatures in it, we also create stocks of healthy, nutritious protein for the people of our world.


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Oceana CEO Andy Sharpless Discusses His New Book, The Perfect Protein

Nine billion of us are estimated to be on the planet by 2050, and the demand for food will increase by 70 percent above today’s levels. If land and fresh water are already under strain, how in the world are we going to feed a population that grows by 220,000 mouths every day? Well, the ocean conservation measures you champion as an Oceana supporter can, believe it or not, help make a huge difference. You can find out how in my new book, The Perfect Protein, which can be pre-ordered now from Amazon, Barnes and Noble and Indiebound.


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