Fatima received her undergraduate degree in Mathematics and Economics from McGill University, Canada.
After working at a tech startup, Fatima built her career as a data analyst in multiple GroupM advertising agencies in Toronto. She started focusing on social media analytics after launching her own online activewear brand. In her free time, Fatima loves to experiment with new culinary techniques and travel to beautiful beaches around the world. Her favorite ocean animal is the magnificent and highly intelligent Orca.