Zuellen Avendaňo has more than 10 years of extensive professional experience in planning and execution of content across different media platforms in print, television and digital media. She prefers to be called Abbu, the first word she learned as a child and she chose to be happily stuck with it.
A graduate of International Studies in Miriam College, Abbu had a string of writing and editorial work in private and government offices. She was recruited to the team of former Philippine Vice President Jejomar Binay as a close-in writer and media relations officer. Before joining Oceana, she worked with the Office of the current Vice President of the Philippines, Leni Robredo and has been with her team since she assumed office in 2016.