Jessalyn Kiesa | Oceana

Jessalyn Kiesa

Senior Director, Strategic Marketing

Oceana Staff

Jess Kiesa is the Senior Director of Strategic Marketing at Oceana, based in the organization’s Washington, D.C., headquarters.

She oversees Oceana’s online presence, ensuring a consistent and engaging experience across all digital touchpoints. Jess leads Oceana’s low-dollar and mid-level fundraising efforts as well as Oceana’s digital advocacy programs, spanning the website, social media channels, paid media, direct mail, telemarketing, and SMS platforms. With nearly 20 years of experience, Jess brings a deep passion for progressive causes, storytelling, and technology to her role. Prior to joining Oceana, she served as Senior Director of Communications at the National Education Association (NEA), where she led the organization’s communications and marketing strategy, focusing on engaging and growing its more than 3 million members. Before her time at NEA, Jess was a Vice President at Blue State Digital, managing a diverse portfolio of nonprofit and corporate clients. Her expertise lies in developing digital platforms, executing high-impact fundraising campaigns, and crafting communications strategies that mobilize and engage communities.