Report | May, 2022
Eunomia Report – The Impact of Beverage Brand Commitments for Recycled Content on the Flow of Plastic Bottles into Aquatic Environments
The Coca-Cola Company, PepsiCo, Nestlé, Danone, and Keurig Dr Pepper have pledged to increase post-consumer recycled content in their polyethylene terephthalate plastic (PET) bottles by targets ranging mostly from 25 to 50% by 2025. A new study commissioned by Oceana has exposed the weakness of these plastic recycled content pledges. The analysis, conducted by Eunomia Research & Consulting, found that if the top five beverage companies meet their pledges – and it’s far from certain that they will – these pledges would only reduce aquatic pollution from single-use plastic bottles by 7%. In response, Oceana is calling on major beverage companies to adopt or expand strategies that prioritize refillable bottles.