Victory | September 22, 2009
Wild Oats Commits to Post FDA’s Advice
Oceana partners held press conferences at stores across the U.S. including at a Trader Joe’s in Philadelphia (Clean Air Council) and at Whole Foods in Boston (Clean Water Action.).
Soon afterward, Wild Oats reiterated its intent to post signs at all of its stores and actually followed through. This made Wild Oats the first company to do this and it served as a leader for others that would follow. Since that time, Wild Oats has been purchased by Whole Foods.